Our Story
The brand’s philosophy, ‘Embrace Life with a Smile,’ inspires all its expressions and activities, creating a total experience of ‘The Lighter Side of Life.’ This very idea gave birth to our iconic tagline, “Because Men Will Be Men,” which celebrates the quirks and charm of men who have the confidence to navigate through everyday life situations with a smile on their face.
Imperial Blue’s ‘Because Men Will Be Men’ campaign has built an enviable legacy of delivering timeless films since 1997.
Our Films
Watch our latest film, The Dream, that celebrates the charm of everyday humour with a playful twist.
Our Experiences
Over the years, we have crafted memorable experiences to bring our brand philosophy to life on the ground. By tapping into our audience’s key passion points—Music and Humour—we’ve created engaging properties that let them immerse themselves in the world of Imperial Blue while celebrating life’s lighter moments.